The diverse business forms in scenic spots invigorate the new vitality of winter cultural tourism

On February 12, 2025, at 18:00, the Xuxuanshui Lake (Garden Expo Park) Scenic Area was featured on CCTV4's China News program, making a brilliant appearance in the "China Ice and Snow Economy News Observation" section, attracting the attention of audiences across the country. Previously, on February 11th, CCTV.com, through a combination of TV and online channels, reported on the unique charm of the Xuzhou Xuanshui Lake (Garden Expo Park) scenic area with more footage and in-depth interviews. The report showcases the popularity of the scenic area's distinctive projects such as the ski track, ice and snow entertainment, and Hantian Hot Spring, fully demonstrating the practical achievements of our scenic area in activating winter cultural and tourism development through innovative business forms.

In the new snow season of 2025, the ski resort of Xuzhou International Horticultural Exposition Park made a stunning debut after its expansion and upgrade, with the number of visitors increasing threefold compared to the same period last year. Relying on the beautiful garden environment of Xuzhou Xuanshui Lake (Garden Expo Park) Scenic Area, the ski resort in the Garden Expo Park is widely praised by tourists as a "beautiful ski resort" and is very popular among them. Xuzhou International Horticultural Expo Park ingeniously combines the hot spring resources of the Hantian Hotel within the park to innovatively create a wonderful encounter of "ice and fire", forming a one-stop consumption scene of "skiing and soaking in hot springs". This allows visitors to enjoy the speed and excitement while also experiencing physical and mental relaxation, further releasing the "hot effect" of the "cold resources".

In the future, Xuzhou Xuanshui Lake (Garden Expo Park) Scenic Area will continue to deepen the integration of sports and tourism, create a new highland for ice and snow sports in the Huaihai Economic Zone, and add vitality to the high-quality development of the region.